Practice cushion
A soft, curved chest-shaped cushion that includes the chest and underarms — so practice feels realistic and complete.
Coming soon · In development
Hands-on breast health education
Know what’s normal for you.
Soft practice kits designed to help women and girls learn how to check their own bodies — with calm guidance, classroom-ready and home-friendly editions planned, and zero medical claims.
Prototype in development · First kits targeted for late 2026 · Follow along for updates
Education tool, not a medical device.
Design preview. Final kit in production.
What’s in the kit
What the kit will include
A complete, portable breast health education set — planned to feel approachable, private, and premium.
How to Check card
Circle, Stripe, and Wedge patterns — with a clear reminder: don’t forget your armpits.
When to Check card
Once a month, a few days after your period — track what’s normal for you.
What to Feel For card
Lump, thickness, pain, or change in skin — and a prompt to report changes to your provider.
Know Your Normal booklet
“A guide to breast health and self-awareness” — warm, plain-language education to keep nearby.
Mirror + Mirror Check tag
A simple mirror for visual awareness, with a Mirror Check tag prompt as part of the kit.
Velvet drawstring bag
A soft velvet bag that stores the cushion — easy to tuck away at home or carry for class.
Thoughtful presentation
Calm colors, school-safe or gift-ready finishes — made to feel respectful, not clinical.
This is an education tool, not a medical device. It does not diagnose, screen, or treat any condition.
Two editions planned
School Edition & Home Edition
Same purpose. Two thoughtfully different finishes planned — one for classrooms, one for home and gifting.
Sage · School Edition
For schools, teachers & nurses
Planned with a smooth cushion with no nipples and no oils — designed for classrooms, health teachers, school nurses, and educators.
- Sage colorway
- Smooth practice cushion (no nipples)
- No essential oils
- Curriculum-friendly presentation
Blush · Home Edition
For women at home & gifting
Planned with a warmer blush finish and a cushion that includes modest nipples. Will include clary sage and lavender essential oils (named only).
- Blush colorway
- Cushion with modest nipples
- Includes clary sage & lavender essential oils
- Gift-ready velvet presentation
Practice patterns
3 Ways to Check
Knowing your normal starts with gentle, consistent practice. The How to Check card walks through three common patterns — always including the underarms — alongside When to Check and What to Feel For cards in every kit.
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1
Circle
Small circular motions across the chest and underarms.
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2
Stripe
Vertical striping patterns for systematic coverage.
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3
Wedge
Wedge-shaped sections from the outer edge toward the center.
Educational guidance only. Learn what’s normal for you, and talk with a doctor about any changes you notice.
Design preview. Final kit in production.
For schools & educators
Classroom-ready breast health education
The School Edition is being designed for health teachers, school nurses, and educators who want a respectful, hands-on way to teach body literacy — without oils, without clinical overtones, and without awkwardness.
- Sage, school-appropriate cushion (smooth, no nipples)
- Three instructional cards (How / When / What to Feel For), booklet, and Mirror Check tag
- Soft velvet storage bag for easy classroom setup
- Fits health classes, wellness programs, and nurse offices
Breast Cancer Awareness Month
Tampa Bay this October
Joanna plans to be at local events in October. Follow @knowyournormalkit on Instagram for dates.
- October 2026Local events planned
- Coming soonKit in development
- UpdatesFollow on Instagram
From the founder
A note from Joanna
Joanna Catlin · Founder, Know Your Normal LLC · Clearwater, FloridaI was diagnosed with stage 4 breast cancer in 2022. I carry a BRCA1 mutation, which raised my lifetime risk of breast cancer by almost 80%, and there were environmental factors as well, especially the stress so many women carry while balancing numerous roles and taking care of everybody else. A tumor about 3.5 inches across in my right breast had metastasized into my left hip and lower back. I lost both breasts to mastectomy and went through radiation and chemotherapy, and I’ve been living with the challenges of breast cancer ever since. My scan last August was good, and I wanted to put my hands to work and create Know Your Normal LLC.
I have two daughters. Each potentially has a risk of inheriting BRCA1. The idea for Know Your Normal came when I went with my 17-year-old to a gynecological checkup. She had pain in her breast and they recommended an ultrasound. There was nothing she could put her hands on to practice telling normal tissue from something that didn’t feel right.
I formed Know Your Normal LLC in Clearwater so women and girls could learn what’s normal for their own bodies with a calm, hands-on kit — a School Edition with a smooth sage cushion, and a Home Edition in blush with modest detail. The design is complete.
My dream is simple: that women are equipped with the knowledge of what healthy breasts feel like. Join the waitlist below if you’d like to be first to know when kits are ready.
Pumpkins & Pink Ribbons · Tampa · October 24, 2026
Our first event
On October 24 we set up our very first booth at Pumpkins & Pink Ribbons in Perry Harvey Sr. Park. I spent the day talking with women and their daughters about getting to know what’s normal for their own breasts. Thank you to Fight Wright Foundation for welcoming us, and to everyone who stopped by to say hello.
Stay in the loop
Be the first to know
Share your interest as an individual or for a school/organization. We’ll send occasional updates and let you know when kits are ready. No prices yet — we’re still finalizing.
Thank you! You’re on the list. We’ll send updates and let you know when kits are ready.